The Web has always been a great way to get information to your target audience but Web sites often require a dedicated Web resource or money to outsource changes that must be made to them, and keeping things updated can be a challenge. Despite these obstacles it is possible—even easy—to interact online with your customers.
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Holistic: [adj] Emphasizing the importance of the whole and the interdependence of its parts. Read the rest of this entry »
Today we hear many approaches and ideas from Web Weavers, Gurus and Architects on how to make the web build market share for a business. As a Marketer and Non Techie, I’d like to share with you the non-technical perspective on Web Marketing learned through direct experience overseeing many web-oriented projects. One of the challenges with the Internet of course is rapid obsolescence so here is our first tip; Read the rest of this entry »
As A Whole New Mind author Daniel Pink puts it, we have entered a new era: a less linear and more whole-mind/holistic “conceptual age.” As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be addressing that fact in the way consumers take in our messages. Read the rest of this entry »
Obviously, getting your site to rank high in the search engine results and getting searchers to click through to your site are among the foremost objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client. Read the rest of this entry »
Google has agreed to pay $23 Million for in-game advertising company Adscape Media and their technology for advertising within video games. Adscape has a patented system called AdverPlay which allows trackable ads to be embedded within video games. It’s an interesting twist on the increasingly popular product placement form of advertising, similar to how you might see Carmella Soprano buying SnackWells or Oprah giving away free Pontiacs.
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Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool. Read the rest of this entry »
Google sparked a fire in the SEO blogosphere this month when they announced the combining of data from Google Personalized Search, Google Personalized Homepage, and Google Search History into a single personalized Google search experience. Read the rest of this entry »
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. Read the rest of this entry »
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