Correct technique and good manners turn interactions with corporate gatekeepers from frustrating to fruitful. Gatekeepers are not meanies; they are their bosses’ designated agents charged with limiting unnecessary, potentially wasteful interruptions and unexpected interference that may impede bosses’ workflow or productivity. Read the rest of this entry »
“Lead nurturing” is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing dialog until qualified prospects are ’sales ready,’” lead nurturing has become an integral component of an overall marketing strategy. Read the rest of this entry »
Wouldn’t it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren’t very sexy; in fact, some businesses are downright boring.
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I’m in the business of search engine marketing, so it’s sometimes easy to forget that many people don’t really know that the industry exists, how useful it is in business-to-business (B2B) marketing, and what a valuable marketing tool search engine optimization (SEO) can be. Read the rest of this entry »
If your visitors like your Web site, there is a very good likelihood that the search engines will, too. With this in mind, the following 10 tips focus on how to develop your site with your visitors in mind, and also effectively conduct search engine optimization. Read the rest of this entry »
When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company Web site. This is the one aspect where there is a feeling of control—once a Web site is released into the wild, the company will have to see how its site fares against all the other Web sites out there, whether the other sites are using ethical SEO tactics or not. Read the rest of this entry »
Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are demanding that marketers deliver measurable results. Chief Marketing Officers (CMOs) are now expected to demonstrate the impact of their actions and the return on their investments. Read the rest of this entry »
When you’re setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. Read the rest of this entry »
Although web designers are usually familiar with Cascading Style Sheets (CSS), many search engine optimizers aren’t really "web designers". So, in case you’re unfamiliar with this technology, let’s start with a few definitions. Read the rest of this entry »
Unless you’ve been hiding under a rock for the past year, you’ve probably heard the buzz about blogs. It seems you can’t fire up your browser without reading a story about how blogs are changing the way people communicate and do business online.
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