How a Patient-Support Program Increased Therapy Participation 20%, Upped Sales

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Actelion Pharmaceuticals’ Tracleer product won US approval in 2001 as the first oral treatment for pulmonary arterial hypertension (PAH), a complex illness that isn’t well known among doctors, and difficult for patients to understand as a result. Tracleer helps patients control the symptoms of PAH, but it has a drawbacks of its own, including slow and gradual results, monthly blood test requirements and myriad side effects. Read the rest of this entry »

SEO Black Hat + Best SEO Books

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Search engine spammers never prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking penalties, removal of the site’s “voting” power (i.e., ability to pass PageRank), incomplete indexation (i.e., a partial site ban), or, worst of all, getting “graybarred” (i.e., a total site ban, when the PageRank meter in the Google Toolbar is grayed out). Read the rest of this entry »

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