Selling is not so much about the features of our products or services—or even the benefits the customer receives. Rather, it is about our relationship with the customer. People do business with people they trust. Read the rest of this entry »
Executives in every industry are demanding definitive results linking marketing spend to business impact, and tradeshows are no exception. Exhibit managers need solid data when selecting the right tradeshows for their companies. Read the rest of this entry »
According to several email newsletter marketing studies, over half of respondents don’t plan to add mobile marketing to their marketing strategies soon. However, one-third of them say they’re keeping their eye on mobile marketing. Read the rest of this entry »
Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives helps us to employ the tactics in a more effective manner. Read the rest of this entry »
Soon it will be Mother’s Day, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry.
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There’s no doubt that search engine marketing (SEM) is accountable when it comes to measuring marketing effectiveness. All you need is your Web logs, a good analytics program and marketing expertise to interpret the raw data. Read the rest of this entry »
I’m in the business of search engine marketing, so it’s sometimes easy to forget that many people don’t really know that the industry exists, how useful it is in business-to-business (B2B) marketing, and what a valuable marketing tool search engine optimization (SEO) can be. Read the rest of this entry »
Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come. Read the rest of this entry »
When researching search engine optimization (SEO) companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature—people love a guarantee. Read the rest of this entry »
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