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Every day a simple signal is generated on Wall Street for CEOs of publicly held companies to let them know how they are doing. That signal is up, down, or unchanged. Unfortunately, many CEOs of privately held companies close the door at the end of the day without any feedback on their performance. They are chasing a market that doesn’t seem to be talking to them. They feel like they are in a black box. And they are. Read the rest of this entry »

As a native English speaker I’ve always been intrigued about a whole side of the Net that remains alien to me. Despite the fact that I spend many hours online and am constantly coming across new and exciting websites, the majority of these tend to be written in English and are therefore easy to understand.
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Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives helps us to employ the tactics in a more effective manner. Read the rest of this entry »

Soon it will be Mother’s Day, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry.
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There’s no doubt that search engine marketing (SEM) is accountable when it comes to measuring marketing effectiveness. All you need is your Web logs, a good analytics program and marketing expertise to interpret the raw data. Read the rest of this entry »

I’m in the business of search engine marketing, so it’s sometimes easy to forget that many people don’t really know that the industry exists, how useful it is in business-to-business (B2B) marketing, and what a valuable marketing tool search engine optimization (SEO) can be. Read the rest of this entry »

If your visitors like your Web site, there is a very good likelihood that the search engines will, too. With this in mind, the following 10 tips focus on how to develop your site with your visitors in mind, and also effectively conduct search engine optimization. Read the rest of this entry »

Because professional search engine optimization (SEO) is a relatively new field, many key decision makers are not aware that it exists. Or they simply believe that it cannot work in their industries or with the existing marketing mix.
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We love email. It’s fast, it’s easy, and it stops phone tag. But it has problems. Does the other person actually receive and see the email? Or is it caught in ISP or corporate filters? If it manages to make it to the inbox, does the person open it within a reasonable time? Read the rest of this entry »

Unless you’ve been hiding under a rock for the past year, you’ve probably heard the buzz about blogs. It seems you can’t fire up your browser without reading a story about how blogs are changing the way people communicate and do business online.
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