There’s no doubt that search engine marketing (SEM) is accountable when it comes to measuring marketing effectiveness. All you need is your Web logs, a good analytics program and marketing expertise to interpret the raw data. Read the rest of this entry »
Google sparked a fire in the SEO blogosphere this month when they announced the combining of data from Google Personalized Search, Google Personalized Homepage, and Google Search History into a single personalized Google search experience. Read the rest of this entry »
Let’s start with a simple fact: Manufacturers and industry professionals shun online marketing. According to a recent Fathom SEO study, industry professionals don’t optimize their pages for search engines. Only 15 percent of manufacturers run online search engine marketing campaigns. The numbers are surprisingly low, especially since overall search engine marketing spending is rising dramatically - nearly 40 percent in 2004 alone. Read the rest of this entry »
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