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Pay-per-click (PPC) advertising is not just the marketing flavor of the week. It promises to be a very profitable way to get prospects to Web sites for a long time to come. It is direct marketing at its purest. To succeed with PPC, you need to apply all the rules for media, offers, copy, and testing. Read the rest of this entry »

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. Read the rest of this entry »