In 1994, Philips launched “EarthLight,” an energy-efficient compact fluorescent light (CFL) bulb with a clumsy shape that was incompatible with most conventional lamps; it had a confusing package—and a $15 price tag compared with 75 cents for the incandescent bulbs. Sales languished. Read the rest of this entry »
According to several email newsletter marketing studies, over half of respondents don’t plan to add mobile marketing to their marketing strategies soon. However, one-third of them say they’re keeping their eye on mobile marketing. Read the rest of this entry »
Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come. Read the rest of this entry »
The Web has always been a great way to get information to your target audience but Web sites often require a dedicated Web resource or money to outsource changes that must be made to them, and keeping things updated can be a challenge. Despite these obstacles it is possible—even easy—to interact online with your customers.
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As A Whole New Mind author Daniel Pink puts it, we have entered a new era: a less linear and more whole-mind/holistic “conceptual age.” As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be addressing that fact in the way consumers take in our messages. Read the rest of this entry »
The Web has always been a great way to get information to your target audience but Web sites often require a dedicated Web resource or money to outsource changes that must be made to them, and keeping things updated can be a challenge. Despite these obstacles it is possible—even easy—to interact online with your customers. Read the rest of this entry »
Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool. Read the rest of this entry »
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