SEO Books

AutoAnything.com sells custom-made automotive accessories and performance parts ranging from floor mats to car covers. When the site began in 1999, the company designed its homepage and its promotions based on “gut feel.” There was no customer personalization or other bells and whistles. Read the rest of this entry »

Landing pages have become the Omega-3’s of Web marketing: If you’re not using them and optimizing them ad infinitum, you’re squandering your online ad dollars. Or so the landing page optimization crowd would have you believe. Read the rest of this entry »