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Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities. As a result, companies need to rethink the ways they allocate their channel marketing resources and how they use marketing infrastructure to scale their channel operations, particularly as they target the SMB market. Read the rest of this entry »

Today we hear many approaches and ideas from Web Weavers, Gurus and Architects on how to make the web build market share for a business. As a Marketer and Non Techie, I’d like to share with you the non-technical perspective on Web Marketing learned through direct experience overseeing many web-oriented projects. One of the challenges with the Internet of course is rapid obsolescence so here is our first tip; Read the rest of this entry »