Customer references have always been key ingredient in successful selling and marketing. Nothing differentiates you from the competition as effectively as strong customer references, and nothing but first-hand experience provides better evidence of your claims about what your company delivers.
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The Second Life tidal wave has finally crossed the Atlantic and is leaping on European shores. By and large, communication professionals are perplexed about whether they should surf the hype or not.
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Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. In the case of the U.S. Army, that meant recruiting 80,000 new soldiers every year—essentially replacing more than the entire workforce of BellSouth every 12 months.
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We love email. It’s fast, it’s easy, and it stops phone tag. But it has problems. Does the other person actually receive and see the email? Or is it caught in ISP or corporate filters? If it manages to make it to the inbox, does the person open it within a reasonable time? Read the rest of this entry »
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