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When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. To such companies, the “organic SEO” is not limited to what shows up in the “natural” search engine results—it includes the methodologies used to achieve such rankings. Read the rest of this entry »

Because professional search engine optimization (SEO) is a relatively new field, many key decision makers are not aware that it exists. Or they simply believe that it cannot work in their industries or with the existing marketing mix.
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When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company Web site. This is the one aspect where there is a feeling of control—once a Web site is released into the wild, the company will have to see how its site fares against all the other Web sites out there, whether the other sites are using ethical SEO tactics or not. Read the rest of this entry »

Brad Hill has worked in the online field since 1992 and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are often highly technical concepts and presenting them in ways that are immediately useful to the average reader. His latest book, Building Your Business with Google For Dummies. Read the rest of this entry »