When researching search engine optimization (SEO) companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature—people love a guarantee. Read the rest of this entry »
Search engine spammers never prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking penalties, removal of the site’s “voting” power (i.e., ability to pass PageRank), incomplete indexation (i.e., a partial site ban), or, worst of all, getting “graybarred” (i.e., a total site ban, when the PageRank meter in the Google Toolbar is grayed out). Read the rest of this entry »
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