Executives in every industry are demanding definitive results linking marketing spend to business impact, and tradeshows are no exception. Exhibit managers need solid data when selecting the right tradeshows for their companies. Read the rest of this entry »
According to several email newsletter marketing studies, over half of respondents don’t plan to add mobile marketing to their marketing strategies soon. However, one-third of them say they’re keeping their eye on mobile marketing. Read the rest of this entry »
Coercive, offensive, and monopolistic. That’s what critics say about advertising. You’ve probably heard most of the complaints: advertising sends subliminal messages to make us buy products we don’t need or want, it creates the very needs and wants it aims to satisfy, it is offensive to good taste and needs to be better regulated, it erects barriers to market entry, and it increases prices.
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Unless you’ve been hiding under a rock for the past year, you’ve probably heard the buzz about blogs. It seems you can’t fire up your browser without reading a story about how blogs are changing the way people communicate and do business online.
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