SEO Books

Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are demanding that marketers deliver measurable results. Chief Marketing Officers (CMOs) are now expected to demonstrate the impact of their actions and the return on their investments. Read the rest of this entry »

Let’s start with a simple fact: Manufacturers and industry professionals shun online marketing. According to a recent Fathom SEO study, industry professionals don’t optimize their pages for search engines. Only 15 percent of manufacturers run online search engine marketing campaigns. The numbers are surprisingly low, especially since overall search engine marketing spending is rising dramatically - nearly 40 percent in 2004 alone. Read the rest of this entry »