ER Envirotech is a custom formulator and manufacturer of environmentally friendly thermoplastic biocomposite materials. Competing against traditional manufacturers with its nascent technology was challenging. The company wanted to develop a whitepaper that would help build credibility for its offerings. Read the rest of this entry »
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on research and development (R&D). Suppliers focus on making their products smarter, faster, smaller, and more reliable than the competition’s. They also find ways to improve and add services so that they provide customers with a complete and satisfying experience. Marketplaces are constantly changing, so companies have to adapt to stay ahead. Read the rest of this entry »
Obviously, getting your site to rank high in the search engine results and getting searchers to click through to your site are among the foremost objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client. Read the rest of this entry »
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, one needs to understand the critical differences between B2C and B2B SEO, and their implications.
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