SEO Book

Only now, you can buy Interactive SEO Book for only $28

The following is a simple guide to search engine marketing (SEO-Book). Although it is
designed for beginners, it also can be a useful reference tool for more advanced
search engine marketers. Each section provides a brief overview of the basics of
search engine marketing, as well as links to further resources and information.

SEO Book - Table of Contents

This SEO Book provides insight and resources about:

Search Engine Optimization (SEO) – an overview of organic search engine
optimization and how it can impact your online marketing efforts.

Keyword Research and Phrase Selection – how to find out which phrases are
popular with your target audience and how to decide which phrases to add to
your search marketing campaign.

SEO Copywriting and Editing – how writing search engine-friendly text differs
from traditional copywriting and how to edit existing text.

Setting Up and Coding Your Web Site – how hosting, coding, Flash, frames
and other technical issues can impact your site’s ability to rank well.

Optimizing Tags and Attributes – how to go beyond Meta tags to optimize the
important tags and attributes in HTML code.

Getting Your Site Indexed – how to make sure your Web site is properly
indexed in search engines and properly listed in directories.

Link Building – how to get relevant Web sites to include a link to your site from
one of their pages.

Pay-Per-Click Advertising (PPC) – how to purchase ads that are triggered
when a user enters a certain keyword or phrase into a search form, or when a
user visits a Web site that features related topics.

Hiring Professional Help – since many companies decide that search engine
marketing is too great a challenge to take on in-house, a section focusing on how
to find both free and professional help has been included.

SEO Book - Table of Contents

What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) involves making webpages more search engine
friendly to promote them as the most relevant solutions for the search engines’ users.

The improvements can mean the difference between achieving top rankings, which can
result in thousands of monthly visitors, and being lost in oblivion.

All too often SEO is an after-thought for most site owners and web designers. SEO
should play a major part of a website, even before it’s built. You should incorporate SEO
in the planning stage, during the design process and after the site is launched.

Search engine optimization can and should play a major part in the decisions you make
in the following areas:

• Domain name
• Site structure
• Structure of your site network
• Site design
• Site navigation
• Site topics
• Headings
• Sub-headings
• Page content
• Links
• Site usability
• Site accessibility

Why Is Search Engine Optimization (SEO) Important?

Interactive SEO Book is basically about following search engine rules. If your
webpage fits the criteria that a search engines are looking for in determining the most
relevant webpage for a search query, it will reward you with a top ranking.

Search engine optimizers simply modify webpages to fit these criteria. They give
webpages a better chance of being selected by the search engines as the most relevant
page for a particular search query.

Web pages that aren’t designed with search engine optimization in mind can quite
innocently break a rule that search engines consider as spam. One example is using a
Meta refresh tag to redirect visitors to another page. Search engines will either ignore or
throw out the offending page.

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