Attrition, arguably, is a somewhat nascent issue. But it is one that should be addressed.
Whether your company has an ongoing customer relationship, such as a bank or magazine publisher does, or your sales effort is based on single-unit sales and repeat purchasers, attrition affects us all. Read the rest of this entry »
How do you know if your site is search-engine friendly?
1. How do you know if your site is search-engine friendly?
If (1) all pages of your site are indexed by the search engine, (2) each page has a unique title and keyword focus, and (3) your site doesn’t use frames or Flash, then you’re probably on the right track. Read the rest of this entry »
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on research and development (R&D). Suppliers focus on making their products smarter, faster, smaller, and more reliable than the competition’s. They also find ways to improve and add services so that they provide customers with a complete and satisfying experience. Marketplaces are constantly changing, so companies have to adapt to stay ahead. Read the rest of this entry »
Correct technique and good manners turn interactions with corporate gatekeepers from frustrating to fruitful. Gatekeepers are not meanies; they are their bosses’ designated agents charged with limiting unnecessary, potentially wasteful interruptions and unexpected interference that may impede bosses’ workflow or productivity. Read the rest of this entry »
“Lead nurturing” is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing dialog until qualified prospects are ’sales ready,’” lead nurturing has become an integral component of an overall marketing strategy. Read the rest of this entry »
Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small and medium-sized business (SMB) market. Read the rest of this entry »
Selling is not so much about the features of our products or services—or even the benefits the customer receives. Rather, it is about our relationship with the customer. People do business with people they trust. Read the rest of this entry »
Executives in every industry are demanding definitive results linking marketing spend to business impact, and tradeshows are no exception. Exhibit managers need solid data when selecting the right tradeshows for their companies. Read the rest of this entry »
According to several email newsletter marketing studies, over half of respondents don’t plan to add mobile marketing to their marketing strategies soon. However, one-third of them say they’re keeping their eye on mobile marketing. Read the rest of this entry »
Stop! Stop and think about one thing. Remember! Remember that house in the neighborhood that all of the kids loved to visit? Remember? It was the fun place where everyone wanted to “hang out.” Think about it. I will come back to that house. Read the rest of this entry »
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