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Google has agreed to pay $23 Million for in-game advertising company Adscape Media and their technology for advertising within video games. Adscape has a patented system called AdverPlay which allows trackable ads to be embedded within video games. It’s an interesting twist on the increasingly popular product placement form of advertising, similar to how you might see Carmella Soprano buying SnackWells or Oprah giving away free Pontiacs.
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Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you’re a content owner, how do you make sure your multimedia files can be found? Read the rest of this entry »