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Google has agreed to pay $23 Million for in-game advertising company Adscape Media and their technology for advertising within video games. Adscape has a patented system called AdverPlay which allows trackable ads to be embedded within video games. It’s an interesting twist on the increasingly popular product placement form of advertising, similar to how you might see Carmella Soprano buying SnackWells or Oprah giving away free Pontiacs.
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Google sparked a fire in the SEO blogosphere this month when they announced the combining of data from Google Personalized Search, Google Personalized Homepage, and Google Search History into a single personalized Google search experience. Read the rest of this entry »