Correct technique and good manners turn interactions with corporate gatekeepers from frustrating to fruitful. Gatekeepers are not meanies; they are their bosses’ designated agents charged with limiting unnecessary, potentially wasteful interruptions and unexpected interference that may impede bosses’ workflow or productivity. Read the rest of this entry »
Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small and medium-sized business (SMB) market. Read the rest of this entry »
Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are demanding that marketers deliver measurable results. Chief Marketing Officers (CMOs) are now expected to demonstrate the impact of their actions and the return on their investments. Read the rest of this entry »
Let’s start with a simple fact: Manufacturers and industry professionals shun online marketing. According to a recent Fathom SEO study, industry professionals don’t optimize their pages for search engines. Only 15 percent of manufacturers run online search engine marketing campaigns. The numbers are surprisingly low, especially since overall search engine marketing spending is rising dramatically - nearly 40 percent in 2004 alone. Read the rest of this entry »
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