With the Hispanic population in the US expected to surpass white non-Hispanic inhabitants by 2030, marketers are scrambling for ways to tap into growing spending power while generating loyalty to their brands. Read the rest of this entry »
With the Hispanic population in the US expected to surpass white non-Hispanic inhabitants by 2030, marketers are scrambling for ways to tap into growing spending power while generating loyalty to their brands. Read the rest of this entry »
ER Envirotech is a custom formulator and manufacturer of environmentally friendly thermoplastic biocomposite materials. Competing against traditional manufacturers with its nascent technology was challenging. The company wanted to develop a whitepaper that would help build credibility for its offerings. Read the rest of this entry »
Actelion Pharmaceuticals’ Tracleer product won US approval in 2001 as the first oral treatment for pulmonary arterial hypertension (PAH), a complex illness that isn’t well known among doctors, and difficult for patients to understand as a result. Tracleer helps patients control the symptoms of PAH, but it has a drawbacks of its own, including slow and gradual results, monthly blood test requirements and myriad side effects. Read the rest of this entry »
As a company specializing in customizable gifts, Lemont, IL-based Personal Creations knew a thing or two about personalization. It also understood the power of offering product suggestions—or upsells—to personalize customer shopping experiences and increase sales. Read the rest of this entry »
AutoAnything.com sells custom-made automotive accessories and performance parts ranging from floor mats to car covers. When the site began in 1999, the company designed its homepage and its promotions based on “gut feel.” There was no customer personalization or other bells and whistles. Read the rest of this entry »
Wacom Technology Corp. is one of the leading manufacturers of pen tablets, interactive pen displays, and digital interface solutions used to create digital art. Working with creative-oriented software applications, the cordless and battery-free Wacom pens offer photographers and artists pen-point accuracy. The products are particularly useful for inputting graphics and freehand characters into computers. Read the rest of this entry »
SIGG Switzerland had been selling its aluminum water and fuel bottles to the US outdoor market for years at an average price of $20-$24, about twice as much as the closest competitor’s. The company counted on the Swiss reputation for quality to drive sales. But sales were flat, apparently because SIGG underestimated the level of price sensitivity among US consumers and didn’t give them a compelling reason to spend extra for its products. Moreover, by relying on a local distributor to sell its product, SIGG had little control over the sales and marketing process.
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Softrax Corp. is the developer of enterprise revenue management and billing software designed to automate a company’s entire revenue cycle, including revenue recognition, reporting, and forecasting, as well as complex billing and contract renewals. Effective as these solutions may be, they also tend to be pricey, and therefore not an easy sell. Read the rest of this entry »
Businesses want to operate as efficiently as possible, using modern technology and updated email programs to communicate with their customers. But the manufacturing sector is more basic than most, and many of its customers aren’t high tech—some don’t even have Internet access. Fabcon, a Minnesota builder of precast wall panels, struggled with marrying its desire for high-tech operational efficiency and its need to service customers in the method that they preferred. Read the rest of this entry »
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