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When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company Web site. This is the one aspect where there is a feeling of control—once a Web site is released into the wild, the company will have to see how its site fares against all the other Web sites out there, whether the other sites are using ethical SEO tactics or not. Read the rest of this entry »

When researching search engine optimization (SEO) companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature—people love a guarantee. Read the rest of this entry »

Search engine spammers never prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking penalties, removal of the site’s “voting” power (i.e., ability to pass PageRank), incomplete indexation (i.e., a partial site ban), or, worst of all, getting “graybarred” (i.e., a total site ban, when the PageRank meter in the Google Toolbar is grayed out). Read the rest of this entry »

There is much debate in the general public and in the search engine optimization community as to what amount companies should pay for search engine optimization expertise. Read the rest of this entry »

Brad Hill has worked in the online field since 1992 and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are often highly technical concepts and presenting them in ways that are immediately useful to the average reader. His latest book, Building Your Business with Google For Dummies. Read the rest of this entry »

We love email. It’s fast, it’s easy, and it stops phone tag. But it has problems. Does the other person actually receive and see the email? Or is it caught in ISP or corporate filters? If it manages to make it to the inbox, does the person open it within a reasonable time? Read the rest of this entry »

Online advertising offers a true opportunity for brand-to-consumer interaction and a direct connection to a company’s business model. Read the rest of this entry »

When you’re setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. Read the rest of this entry »

Although web designers are usually familiar with Cascading Style Sheets (CSS), many search engine optimizers aren’t really "web designers". So, in case you’re unfamiliar with this technology, let’s start with a few definitions. Read the rest of this entry »

Unless you’ve been hiding under a rock for the past year, you’ve probably heard the buzz about blogs. It seems you can’t fire up your browser without reading a story about how blogs are changing the way people communicate and do business online.
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