In today’s competitive market, ensuring website content is up to date could mean the difference between maintaining loyal customers and losing a sale. Content management systems provide the perfect solution. Dave Howell reports Read the rest of this entry »
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on research and development (R&D). Suppliers focus on making their products smarter, faster, smaller, and more reliable than the competition’s. They also find ways to improve and add services so that they provide customers with a complete and satisfying experience. Marketplaces are constantly changing, so companies have to adapt to stay ahead. Read the rest of this entry »
“Lead nurturing” is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing dialog until qualified prospects are ’sales ready,’” lead nurturing has become an integral component of an overall marketing strategy. Read the rest of this entry »
Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small and medium-sized business (SMB) market. Read the rest of this entry »
I’m in the business of search engine marketing, so it’s sometimes easy to forget that many people don’t really know that the industry exists, how useful it is in business-to-business (B2B) marketing, and what a valuable marketing tool search engine optimization (SEO) can be. Read the rest of this entry »
Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are demanding that marketers deliver measurable results. Chief Marketing Officers (CMOs) are now expected to demonstrate the impact of their actions and the return on their investments. Read the rest of this entry »
We’ve learned not to trust email to arrive safely in the recipient’s inbox. So we leave voicemail asking whether the person received the email or the earlier voicemail. Read the rest of this entry »
Obviously, getting your site to rank high in the search engine results and getting searchers to click through to your site are among the foremost objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client. Read the rest of this entry »
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, one needs to understand the critical differences between B2C and B2B SEO, and their implications.
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