After tracking best practices in search engine optimization for six years, it’s safe to say the situation has both less change and more change than most marketers think.
On one hand, the search engines, especially the top four, continue to routinely change their algorithms – sometimes dramatically. The official reason is “to improve user
experience” and that’s somewhat true. Search engines can only hold onto their audiences if they show highly relevant search results. The Web sites and content they
track has changed dramatically over the years especially with rich media (audio/video), micro-media (local) and social media (blogs, etc.)
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