What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? Marketing Operations Partners recently polled more than 80 marketing leaders to find out. Read the rest of this entry »
Marketing professionals know that careful, accurate, and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible—and easier to do than ever before. Read the rest of this entry »
Search marketing can be a confusing and misunderstood marketing tactic for businesses. Many have heard of the term but aren’t sure what it means; others have an idea of what it’s about but need to know how to get started. Read the rest of this entry »
With the Hispanic population in the US expected to surpass white non-Hispanic inhabitants by 2030, marketers are scrambling for ways to tap into growing spending power while generating loyalty to their brands. Read the rest of this entry »
With the Hispanic population in the US expected to surpass white non-Hispanic inhabitants by 2030, marketers are scrambling for ways to tap into growing spending power while generating loyalty to their brands. Read the rest of this entry »
There are seven problems I find so rampant in B2B companies that I suspect they are infectious—passed along as marketing people switch companies or work with contagious agencies. Read the rest of this entry »
ER Envirotech is a custom formulator and manufacturer of environmentally friendly thermoplastic biocomposite materials. Competing against traditional manufacturers with its nascent technology was challenging. The company wanted to develop a whitepaper that would help build credibility for its offerings. Read the rest of this entry »
Actelion Pharmaceuticals’ Tracleer product won US approval in 2001 as the first oral treatment for pulmonary arterial hypertension (PAH), a complex illness that isn’t well known among doctors, and difficult for patients to understand as a result. Tracleer helps patients control the symptoms of PAH, but it has a drawbacks of its own, including slow and gradual results, monthly blood test requirements and myriad side effects. Read the rest of this entry »
As a company specializing in customizable gifts, Lemont, IL-based Personal Creations knew a thing or two about personalization. It also understood the power of offering product suggestions—or upsells—to personalize customer shopping experiences and increase sales. Read the rest of this entry »
AutoAnything.com sells custom-made automotive accessories and performance parts ranging from floor mats to car covers. When the site began in 1999, the company designed its homepage and its promotions based on “gut feel.” There was no customer personalization or other bells and whistles. Read the rest of this entry »
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