SEO Books

SIGG Switzerland had been selling its aluminum water and fuel bottles to the US outdoor market for years at an average price of $20-$24, about twice as much as the closest competitor’s. The company counted on the Swiss reputation for quality to drive sales. But sales were flat, apparently because SIGG underestimated the level of price sensitivity among US consumers and didn’t give them a compelling reason to spend extra for its products. Moreover, by relying on a local distributor to sell its product, SIGG had little control over the sales and marketing process.
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Softrax Corp. is the developer of enterprise revenue management and billing software designed to automate a company’s entire revenue cycle, including revenue recognition, reporting, and forecasting, as well as complex billing and contract renewals. Effective as these solutions may be, they also tend to be pricey, and therefore not an easy sell. Read the rest of this entry »

Businesses want to operate as efficiently as possible, using modern technology and updated email programs to communicate with their customers. But the manufacturing sector is more basic than most, and many of its customers aren’t high tech—some don’t even have Internet access. Fabcon, a Minnesota builder of precast wall panels, struggled with marrying its desire for high-tech operational efficiency and its need to service customers in the method that they preferred. Read the rest of this entry »