Selling is not so much about the features of our products or services—or even the benefits the customer receives. Rather, it is about our relationship with the customer. People do business with people they trust. Read the rest of this entry »
Executives in every industry are demanding definitive results linking marketing spend to business impact, and tradeshows are no exception. Exhibit managers need solid data when selecting the right tradeshows for their companies. Read the rest of this entry »
According to several email newsletter marketing studies, over half of respondents don’t plan to add mobile marketing to their marketing strategies soon. However, one-third of them say they’re keeping their eye on mobile marketing. Read the rest of this entry »
Stop! Stop and think about one thing. Remember! Remember that house in the neighborhood that all of the kids loved to visit? Remember? It was the fun place where everyone wanted to “hang out.” Think about it. I will come back to that house. Read the rest of this entry »
Coercive, offensive, and monopolistic. That’s what critics say about advertising. You’ve probably heard most of the complaints: advertising sends subliminal messages to make us buy products we don’t need or want, it creates the very needs and wants it aims to satisfy, it is offensive to good taste and needs to be better regulated, it erects barriers to market entry, and it increases prices.
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Wouldn’t it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren’t very sexy; in fact, some businesses are downright boring.
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Every day a simple signal is generated on Wall Street for CEOs of publicly held companies to let them know how they are doing. That signal is up, down, or unchanged. Unfortunately, many CEOs of privately held companies close the door at the end of the day without any feedback on their performance. They are chasing a market that doesn’t seem to be talking to them. They feel like they are in a black box. And they are. Read the rest of this entry »
As a native English speaker I’ve always been intrigued about a whole side of the Net that remains alien to me. Despite the fact that I spend many hours online and am constantly coming across new and exciting websites, the majority of these tend to be written in English and are therefore easy to understand.
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Knee-deep in $150 textbooks and drinking way too much caffeine-concentrated Starbucks coffee at graduate school, I learned a basic (or what I thought was a basic) concept: the “consistent value proposition.” Read the rest of this entry »
Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives helps us to employ the tactics in a more effective manner. Read the rest of this entry »
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