Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. In the case of the U.S. Army, that meant recruiting 80,000 new soldiers every year—essentially replacing more than the entire workforce of BellSouth every 12 months.
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I hesitate to single out a handful of “must-have” words for your Web site. It brings to mind the overblown promises of “power words” and the like. “Power words” strike me as being about as useful as “power naps” and “power lunches.” Heavy on hype and light on content. Read the rest of this entry »
Anything you can do in the real world (RW) you can do in virtual worlds (VWs), only more. Numerous separate and independent VWs exist where consumer and business-to-business marketing opportunities lie dormant and underdeveloped. But marketers can now establish a dynamic presence in VWs that can position them for the new and future internet (Web 2.0 and beyond) made up of parallel and eventually integrated social networks and virtual worlds.
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Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities. As a result, companies need to rethink the ways they allocate their channel marketing resources and how they use marketing infrastructure to scale their channel operations, particularly as they target the SMB market. Read the rest of this entry »
Attrition, arguably, is a somewhat nascent issue. But it is one that should be addressed.
Whether your company has an ongoing customer relationship, such as a bank or magazine publisher does, or your sales effort is based on single-unit sales and repeat purchasers, attrition affects us all. Read the rest of this entry »
How do you know if your site is search-engine friendly?
1. How do you know if your site is search-engine friendly?
If (1) all pages of your site are indexed by the search engine, (2) each page has a unique title and keyword focus, and (3) your site doesn’t use frames or Flash, then you’re probably on the right track. Read the rest of this entry »
To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on research and development (R&D). Suppliers focus on making their products smarter, faster, smaller, and more reliable than the competition’s. They also find ways to improve and add services so that they provide customers with a complete and satisfying experience. Marketplaces are constantly changing, so companies have to adapt to stay ahead. Read the rest of this entry »
Correct technique and good manners turn interactions with corporate gatekeepers from frustrating to fruitful. Gatekeepers are not meanies; they are their bosses’ designated agents charged with limiting unnecessary, potentially wasteful interruptions and unexpected interference that may impede bosses’ workflow or productivity. Read the rest of this entry »
“Lead nurturing” is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing dialog until qualified prospects are ’sales ready,’” lead nurturing has become an integral component of an overall marketing strategy. Read the rest of this entry »
Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small and medium-sized business (SMB) market. Read the rest of this entry »
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