There is much debate in the general public and in the search engine optimization community as to what amount companies should pay for search engine optimization expertise. Read the rest of this entry »
Brad Hill has worked in the online field since 1992 and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are often highly technical concepts and presenting them in ways that are immediately useful to the average reader. His latest book, Building Your Business with Google For Dummies. Read the rest of this entry »
We love email. It’s fast, it’s easy, and it stops phone tag. But it has problems. Does the other person actually receive and see the email? Or is it caught in ISP or corporate filters? If it manages to make it to the inbox, does the person open it within a reasonable time? Read the rest of this entry »
Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are demanding that marketers deliver measurable results. Chief Marketing Officers (CMOs) are now expected to demonstrate the impact of their actions and the return on their investments. Read the rest of this entry »
Pay-per-click (PPC) advertising is not just the marketing flavor of the week. It promises to be a very profitable way to get prospects to Web sites for a long time to come. It is direct marketing at its purest. To succeed with PPC, you need to apply all the rules for media, offers, copy, and testing. Read the rest of this entry »
Online advertising offers a true opportunity for brand-to-consumer interaction and a direct connection to a company’s business model. Read the rest of this entry »
When you’re setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. Read the rest of this entry »
We’ve learned not to trust email to arrive safely in the recipient’s inbox. So we leave voicemail asking whether the person received the email or the earlier voicemail. Read the rest of this entry »
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