SEO Books

Soon it will be Mother’s Day, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry.
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There’s no doubt that search engine marketing (SEM) is accountable when it comes to measuring marketing effectiveness. All you need is your Web logs, a good analytics program and marketing expertise to interpret the raw data. Read the rest of this entry »

I’m in the business of search engine marketing, so it’s sometimes easy to forget that many people don’t really know that the industry exists, how useful it is in business-to-business (B2B) marketing, and what a valuable marketing tool search engine optimization (SEO) can be. Read the rest of this entry »

If your visitors like your Web site, there is a very good likelihood that the search engines will, too. With this in mind, the following 10 tips focus on how to develop your site with your visitors in mind, and also effectively conduct search engine optimization. Read the rest of this entry »

When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. To such companies, the “organic SEO” is not limited to what shows up in the “natural” search engine results—it includes the methodologies used to achieve such rankings. Read the rest of this entry »

Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come. Read the rest of this entry »

Because professional search engine optimization (SEO) is a relatively new field, many key decision makers are not aware that it exists. Or they simply believe that it cannot work in their industries or with the existing marketing mix.
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When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company Web site. This is the one aspect where there is a feeling of control—once a Web site is released into the wild, the company will have to see how its site fares against all the other Web sites out there, whether the other sites are using ethical SEO tactics or not. Read the rest of this entry »

When researching search engine optimization (SEO) companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature—people love a guarantee. Read the rest of this entry »

Search engine spammers never prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking penalties, removal of the site’s “voting” power (i.e., ability to pass PageRank), incomplete indexation (i.e., a partial site ban), or, worst of all, getting “graybarred” (i.e., a total site ban, when the PageRank meter in the Google Toolbar is grayed out). Read the rest of this entry »