Obviously, getting your site to rank high in the search engine results and getting searchers to click through to your site are among the foremost objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client. Read the rest of this entry »
The Web has always been a great way to get information to your target audience but Web sites often require a dedicated Web resource or money to outsource changes that must be made to them, and keeping things updated can be a challenge. Despite these obstacles it is possible—even easy—to interact online with your customers. Read the rest of this entry »
Google has agreed to pay $23 Million for in-game advertising company Adscape Media and their technology for advertising within video games. Adscape has a patented system called AdverPlay which allows trackable ads to be embedded within video games. It’s an interesting twist on the increasingly popular product placement form of advertising, similar to how you might see Carmella Soprano buying SnackWells or Oprah giving away free Pontiacs.
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Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool. Read the rest of this entry »
Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you’re a content owner, how do you make sure your multimedia files can be found? Read the rest of this entry »
Google sparked a fire in the SEO blogosphere this month when they announced the combining of data from Google Personalized Search, Google Personalized Homepage, and Google Search History into a single personalized Google search experience. Read the rest of this entry »
Let’s start with a simple fact: Manufacturers and industry professionals shun online marketing. According to a recent Fathom SEO study, industry professionals don’t optimize their pages for search engines. Only 15 percent of manufacturers run online search engine marketing campaigns. The numbers are surprisingly low, especially since overall search engine marketing spending is rising dramatically - nearly 40 percent in 2004 alone. Read the rest of this entry »
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. Read the rest of this entry »
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, one needs to understand the critical differences between B2C and B2B SEO, and their implications.
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A competing online marketing company’s unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing.As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business. Read the rest of this entry »
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