Although web designers are usually familiar with Cascading Style Sheets (CSS), many search engine optimizers aren’t really "web designers". So, in case you’re unfamiliar with this technology, let’s start with a few definitions. Read the rest of this entry »
Unless you’ve been hiding under a rock for the past year, you’ve probably heard the buzz about blogs. It seems you can’t fire up your browser without reading a story about how blogs are changing the way people communicate and do business online.
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The Web has always been a great way to get information to your target audience but Web sites often require a dedicated Web resource or money to outsource changes that must be made to them, and keeping things updated can be a challenge. Despite these obstacles it is possible—even easy—to interact online with your customers.
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You’re a hot new growth company with a great product, service, or technology—and you need customers. Or maybe you’re an established company that’s attempting to launch new products or open new markets: You’ve done your research and you’ve even managed to land a few customers, validating your go-to-market strategy. Read the rest of this entry »
When American Airlines sued Farechase, Inc. in Federal District Court in Texas earlier this year, claiming that Farechase’s “screen-scraping” of AA’s flight information from AA.com was illegal, it was only the most recent in a series of cases challenging unauthorized data collection from Web sites. Read the rest of this entry »
Holistic: [adj] Emphasizing the importance of the whole and the interdependence of its parts. Read the rest of this entry »
Today we hear many approaches and ideas from Web Weavers, Gurus and Architects on how to make the web build market share for a business. As a Marketer and Non Techie, I’d like to share with you the non-technical perspective on Web Marketing learned through direct experience overseeing many web-oriented projects. One of the challenges with the Internet of course is rapid obsolescence so here is our first tip; Read the rest of this entry »
As A Whole New Mind author Daniel Pink puts it, we have entered a new era: a less linear and more whole-mind/holistic “conceptual age.” As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be addressing that fact in the way consumers take in our messages. Read the rest of this entry »
This case study outlines how Annie’s Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop natural food stores to a business with products that are sold by supermarkets in all 50 states.
The keys to the success of Annie’s Homegrown?
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Webmasters have long struggled with the puzzle of how to make effective use of JavaScript without sacrificing search engine optimization. Read the rest of this entry »
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